Peer-reviewed research on public health messaging
Co-authored a study of how major health organizations addressed culture in their holiday tweets during the COVID-19 pandemic, published in INQUIRY in 2024.
- WhenLarge-scale tweet dataset
- ThenProcess and organize the text
- ThenAnalyze themes and cultural framing
- ResultPublished in INQUIRY, 2024
- NLP
- Qualitative analysis
- Data visualization
The problem
During the COVID-19 pandemic, major health organizations had to speak to many different communities, including at holiday times. How did they address culture in what they posted?
What I built
- NLP research on large-scale datasets as a graduate research assistant at NJIT
- Co-authored the paper Holiday Tweets: A Qualitative Analysis of How Major Health Orgs Addressed Culture During the COVID-19 Pandemic
- Published in INQUIRY: The Journal of Health Care Organization, Provision, and Financing, 2024, volume 61. Read the paper
Why it matters
It shows real-world, messy data taken through a rigorous research process all the way to peer-reviewed publication.
Where it fits
- Public health communication
- Social listening
- Policy research
- Content strategy